AAGD kNOWledge On-Demand

In the fall of 2021, our Education Department began working with our software vendor to launch our On-Demand Education Platform. The AAGD Education Department is the go-to department for many of our members who either do not have a training department, or do not have specific curriculum within their organizations.

In addition to leading the technology implementation efforts, my team developed the branding, which included the logo, interface design elements, email campaigns, and landing pages to promote the product.

For this project, I worked with a designer to finalize the logo but was personally responsible for all design and front-end coding of the landing pages and email communications.

One of our first obstacles was providing enough of a preview of the platform to users who do not have a subscription to be able to preview the content available in the platform. We achieved this with a course spotlight campaign. These campaigns highlighted some of our most popular Education Course speakers or hot industry topics.